_Roxana Hudson
Freelance
Account Director
I am a creative consultant and project manager in marketing and communications. For 15 years, I have been working with dedication and commitment to make brands sustainably tangible.
_Vision:
More Relevance
Communication must not only evoke emotions, be fun, honest and occasionally polarizing, but also be delivered at the right time, with the right message, to the right people.
In essence, quality over quantity.
Consumers should become loyal fans of the brand to ensure the company's long-term growth. To achieve this, it's crucial to build trust and foster a sustainable connection with the target audience. Only then can ambitious marketing and business objectives be realized.
_Mission:
More Drive
I support companies, agencies, and organizations with advice and action. Whether you need creative consulting as a sparring partner for new strategies and concepts or lack internal project management resources to implement the next image campaign, content, or branding measures.
I am here for you – with a lot of experience, an unfiltered external perspective, and strong motivation to drive the project and everyone involved to peak performance.
_Services
When times are busy, internal resources are scarce, or when you simply need an external sparring partner, get in touch with me. I support you with expertise and hands-on assistance.
Strategy & Consulting
Insight-based Concepts
Workshops & Trainings
Campaign & Editorial Planning
Brand Design & Development
Process Analysis & Optimization
Production & Coordination
Project Management & Stakeholder Mapping
Creation & Production Coordination (Photo, Video, Print, Programming, etc.)
Finance & Controlling
Media & Communication Planning
Execution &
Analysis
Adapting advertising materials
Quality & Language Management
Publisher Coordination & Data Delivery
Reportings, Debriefs & Analyses
_Career Path
I grew up in communications and honed my skills in renowned agencies. I possess extensive knowledge in concepting and implementing communication strategies across all media disciplines. Additionally, I bring expertise in team leadership, art buying, and line production (live-action & animation).
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Nowadays: Back to Freelance10-2023: Founder of the freelance collective www.collective021.com
01-2022 - 04-2023: Group Account Director @Freundliche Grüsse
04-2019 - 12-2021: Freelance @Wirz, Heimat, Sir Mary, Rod, Farner, Ogilvy&Mather, FG, plan.net, and many more
02-2018 - 03-2019: Account Director & Line Producer @Corpmedia AG
08-2017 - 01-2018: Senior Account Manager @Jung von Matt/Limmat
02-2013 - 04-2017: Senior & Account Manager @Serviceplan Suisse AG
09-2011 - 01-2013: Junior Account Manager @Serviceplan Hamburg AG
02-2009 - 07-2011: Training (Marketing Specialist) & Junior Account Manager @BBDO/Proximitiy Hamburg
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empathetic & diplomatic
positive & curious
creative & solution-oriented
humorous & motivating
hands-on mentality & quick thinker
I naturally engage in interdisciplinary work and value the exchange of knowledge & inspiration. -
Education:
CAS Culture Marketing & Cultural Mediation, Sponsoring & Fundraising @ZHAW (2021)
Summer Ad School
@European Association of Communications Agencies (2015)«Commercial Specialist in Marketing Communications»
@the Vocational School for Media & Communication Hamburg (bmk-hh.de) and BBDO Proximity Hamburg
(02/2009 to 06/2011)Software: Google Workspace, iWork, MS Office, ChatGPT, OpenAI, Squarespace, Wordpress, Ad Manager, Project tools like Teambox, Bexio, Harvest, etc.
Languages: Fluent in English, German (native speaker)
_Current Work
Ricardo x Re-Loved
Secondhand fashion and sustainable shopping are increasingly popular. Ricardo adeptly capitalizes on this trend in the "Re-Loved" campaign: strategically targeting a younger audience on both an image-building and performance-driven level to drive higher sales.
ZKB x Sponsoring
The Zürcher Kantonalbank offers its clients a seat upgrade at the Zurich Schauspielhaus. This initiative leaves no detail unnoticed. With over 150 years as the "Close Bank" the communicative message "Closer" resonates deeply.
Greenpeace x Dreamhead
In this image campaign, Greenpeace communicates vital environmental messages by literally writing dreams of a better world on people's faces. The visually striking approach and clear message aim to inspire action.
local.ch x Re-Launch
local.ch has evolved from a digital phone directory into Switzerland's largest online booking platform. The re-launch campaign emphasizes the simplicity of online bookings and reservations through its new tool, making it as easy as a «push of a button».